How to Get Your Competition Fired (Without Saying Anything Bad about Them) By Randy Schwntz
Randy Schwantz’s How to Get Your Competition Fired (Without Saying Anything Bad about Them) is a masterclass in competitive sales, offering a fresh, insightful approach to winning business by driving a wedge between prospective clients and their current service providers—without negative tactics. As a former business development/sales executive, the book's core strategy of focusing on delivering proactive, exceptional service, highlighting your value over the incumbent's resonated with me. Schwantz emphasizes the importance of thorough homework before every prospective client meeting —understanding the client’s needs and the incumbent’s shortcomings is essential. Doing this puts you in a strong position to offer better solutions. Failing to do this is a non-starter if you want to unseat your competition. The book is packed with actionable, ethical strategies, making it an essential read for sales professionals aiming to win through excellence rather than badmouthing the incumb...