How to Get Your Competition Fired (Without Saying Anything Bad about Them) By Randy Schwntz


How to Get Your Competition Fired Without Saying Anything Bad... by Randy Schwantz

Randy Schwantz’s How to Get Your Competition Fired (Without Saying Anything Bad about Them) is a masterclass in competitive sales, offering a fresh, insightful approach to winning business by driving a wedge between prospective clients and their current service providers—without negative tactics.

As a former business development/sales executive, the book's core strategy of focusing on delivering proactive, exceptional service, highlighting your value over the incumbent's resonated with me. Schwantz emphasizes the importance of thorough homework before every prospective client meeting —understanding the client’s needs and the incumbent’s shortcomings is essential. Doing this puts you in a strong position to offer better solutions. Failing to do this is a non-starter if you want to unseat your competition. 

The book is packed with actionable, ethical strategies, making it an essential read for sales professionals aiming to win through excellence rather than badmouthing the incumbent, which frankly doesn't work. 

While ideal for experienced salespeople seeking advanced techniques, it also offers practical insights for those newer to the field. Written in 2005, while still relevant, the book could benefit from a more concise update with real-world case studies to show the effectiveness of these methods across industries.

Overall, I give it a solid 3 out of 4 stars—worth the read, with useful tools to deploy in competitive sales situations.

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